whop.CANADA
THE BUSINESS PLAN

APPLICATION · COUNTRY MANAGER (CANADA)

Whop
in Canada.

The first 90 days.

Win the first market.
Activate local merchants.
Build a repeatable growth engine.

A performance-based model where merchants gain sales, Whop processes payments, and an agreed share of sales funds the marketing.

Explore the launch plan Richard Reukema
Independent proposal · Work in progress
THE PROPOSED GROWTH LOOPCONCEPT, NOT LIVE DATA
A sale creates value for the customer, merchant and WhopCustomer discovery leads to a merchant sale. Whop processes the transaction. An agreed sales share funds further marketing. GROWTH THATPAYS ITS WAY.THE COMMERCIAL IDEA CUSTOMER MERCHANT whop.PAYMENT AN AGREED SHARE OF SALESFunds the next campaign

Relevant offers reach customers through their agents, local creators and city-led campaigns.

Next: Transact · 10 seconds per step
A CANADIAN MARKET-ENTRY STRATEGYPAYMENTS × PERFORMANCE × LOCAL DISTRIBUTIONThe opportunity below

01 / THE IDEA THAT OPENS THE DOOR

What if Whop became
the merchant's growth partner?

Give Canadian merchants a reason to choose Whop that reaches beyond the processing rate.

↗More opportunity
for the merchant.
Relevant demand. New sales. Repeat business.
↔More transactions
for Whop.
Payment activity with a reason to stay.
◎A shared incentive
to grow.
An agreed sales share funds the marketing.
THE MERCHANT PROPOSITION

“Let us help you make the sale.
Pay for the marketing from the sales it generates.”

Think affiliate-style performance marketing, connected to local service and Whop payments. Start with a capped campaign and a defined share of eligible attributed sales, rather than an upfront marketing fee.

A proposed commercial model, separate from Whop's existing affiliate programs. Rates, attribution, funding and responsibility for campaign losses would be agreed before launch.

02 / THE COUNTRY MANAGER'S MANDATE

From first market
to a repeatable playbook.

The job is to sell, activate and grow. The first 90 days aim to turn the proposition into customer commitments, a small pilot and evidence for the next decision. Launch and expansion depend on readiness and results.

DAYS 01—30

Agree the offer.
Prepare the pilot.

  • Agree the target segment and offer, build the pipeline, and seek initial customer commitments.
  • Confirm what is needed to launch, including payment fit, merchant economics, delivery capacity and campaign funding.
  • Define a launch-readiness checklist with Whop. A launch-ready pilot depends on Whop’s support and merchant readiness.
THE OUTPUT

An agreed segment and offer, a developing pipeline, initial commitments where possible, and a clear launch-readiness checklist.

CITY-BY-CITY DISTRIBUTION · ILLUSTRATEDFIRST CITYMERCHANTSCREATORSNEXT CITYNEXT CITYHOVER, TAP OR FOCUS A NODE TO EXPLORE

Hover or focus an item to explore. Click or tap to keep its explanation open; press Escape to clear.

Explore the network

Choose a node to see its role in the selected phase of the proposed rollout.

Start focused.

One proposed city. A clear segment. Direct relationships.

Proposed sequence, not an announced rollout. The first city, staffing and budgets will be selected with Whop. Some retention and incremental-growth evidence will need longer than 90 days.

03 / THE TECHNOLOGY BEHIND THE COMMERCIAL IDEA

Two agents.
One connected market.

Customer intent flows out. Merchant messages return only with the customer’s permission.

PROPOSED CONCEPT · TWO-WAY DATA FLOW
Customer intent Permitted messages
Gate closed

The customer’s agent reads its permitted IDNS profile and shares intent.

No message delivered.Opt-in is off. Merchant messages stop at the gate and do not reach the customer.

THE MISSING LINK / FOOTFALL ATTRIBUTION

A phone.
A local visit.
A result you can connect.

Bring the measurability of digital campaigns to local commerce. Customers could use their phone to join, scan and engage with an offer, without carrying another loyalty card.

Connect the campaign to permissioned visit signals, then to eligible sales. Give the merchant a clearer view of what the marketing delivered.

The proposed SnapChing-powered approach minimizes identity sharing and puts participation under customer control. A scan alone is not proof of a visit or a sale.
PROPOSED EXPERIENCE · ILLUSTRATEDPhone engagement connects an offer with a store visit signal and an eligible saleYOUR LOCAL OFFERScan. Participate.Choose what to share.Illustrative QR · not scannableUNLOCK THE OFFERwhop.ELIGIBLE SALEAttribution that informs the next campaign.
PHONE-FIRST PARTICIPATIONPERMISSIONED SIGNALSMEASURABLE OUTCOMES

Hover, focus or tap the merchant to explore footfall attribution. QR illustration only, not a live code.

FOLLOW THE VALUE

The data returns.
The next offer gets smarter.

  1. Intent + contentCustomer needs meet merchant offers.
  2. Match + promoteAgents, creators and city-led campaigns.
  3. Visit + transactPermissioned QR attribution and Whop payment.
  4. Learn + repeatResults and feedback inform both agents.

Feedback improves relevance, merchant decisions and the next campaign.

Proposed integration, building on Richard's SnapChing and Intent Registry work. These Whop-branded agents, registry and QR-attribution names are concepts, not existing or approved Whop products.

04 / THE ROUTE TO MARKET

National ambition.
Local people.

City managers turn the platform into relationships. Content and social distribution give those relationships reach.

A city manager connects a local communityAn original illustration of a city manager among local shops, creators and customers using phones. Shared connections carry campaign activity and feedback through the community. ONE CITY · A CONNECTED COMMUNITY MERCHANTS CREATORS CUSTOMERS SHARED LEARNING CITY MANAGEROne accountable local lead. Local relationships. Value shared. Feedback returned.

A local lead connects the people, offers and results.

THE CITY MANAGER’S ROLE
01

Recruit merchants.

Sell a relevant offer, coordinate onboarding and support the business owner.

02

Create the campaign.

Merchant stories, offers, images, short videos and campaign pages, approved by the merchant.

03

Distribute locally.

Local creators, social media, merchant partnerships and opted-in audiences.

04

Show the result.

Visits, eligible sales, refunds, costs and customer feedback inform the next campaign.

ONLINE CONVENIENCE×LOCAL SERVICE

A simpler way to discover and buy locally, with a real person when it matters.

05 / DIVERSIFIED REVENUE. SHARED INCENTIVES.

The sale funds
the next opportunity.

The commercial proposition is simple enough for a merchant to understand. The launch plan puts the model to work and makes the economics visible.

01

Payment activity

Whop processes eligible transactions.

02

Performance marketing

An agreed share of eligible attributed sales supports campaign delivery.

03

Ongoing services

Optional content, catalog and reporting services where they add distinct value.

EXPLORE THE WORKING NOTESEconomics, measurement & launch safeguards

Can a sales share fund the campaign?

Illustrative CAD only. Adjust the inputs to see the marketing pool, not a forecast of Whop revenue or merchant profit.

AFTER CAMPAIGN COST, BEFORE SUPPORT & RISK RESERVECA$70

CA$320 marketing pool − CA$250 campaign delivery cost.

No processing margin, tax, financing or merchant cost-of-goods calculation is included. The example is not a proposed rate.

Define the commercial agreement.

Cap the campaign budget. Agree eligible sales, attribution, refunds, disputes, the funding source and who bears losses. No upfront marketing fee does not mean the campaign has no cost.

Measure added value honestly.

A QR scan alone does not prove a visit. An attributed sale is not necessarily incremental. Use agreed visit signals and controlled comparisons where feasible. Keep campaign attribution and proven incremental growth distinct.

Keep consent in the loop.

Use permissioned scans, check-ins, offer saves and questions. Separate receipts from marketing consent. Agree data access, retention and deletion. No background location tracking or sale of identifiable movement histories.

Confirm payment fit.

Whop documents CAD Tap to Pay on supported iPhones and digital commerce. Confirm full pricing, merchant eligibility, refunds and local payment requirements. Tap to Pay alone is not a full inventory/accounting POS replacement.

Build on the existing foundation.

SnapChing and the Intent Registry inform the proposed attribution and matching layers. Agree Phoenix IP, licensing, maintenance and support responsibilities. Do not assume an existing Whop partnership or completed integration.

Connect SignalHub Payments.

A proposed Whop payment-provider option could sit alongside the Stripe direction. Verify checkout, subscription, refund and reconciliation APIs before implementing an adapter.

Run the business weekly.

Track pipeline, merchant activation, first payment, campaign economics, acquisition and support costs, renewal and retention. Keep payment volume, Whop revenue and contracted recurring revenue separate.

Protect merchant operations.

Start alongside existing systems. Select suitable non-regulated retail or service segments with margin and capacity. Expand only when acquisition, onboarding and retention make commercial sense.

THE NEXT CONVERSATION

Let's build
Whop's Canadian
growth plan.

I am a builder. My work on SnapChing and the Intent Registry is the foundation. This is my proposal for turning that technology into a market-entry strategy, merchant relationships and growth for Whop.

THE DECISION TO START WITH“I like the plan.
Let's do it.”
Richard Reukema · Candidate
Country Manager (Canada)
Sources & proposal status Official references and the underlying vision

Working proposal · November 8, 2026. The commercial model, city-manager rollout and Whop-branded agents are proposed concepts. No completed partnership, achieved customer lift or announced national rollout is claimed. Capabilities and commercial terms must be confirmed for the selected merchants.